Road2College helps families manage the confusing and complex process of college financial planning, including finding the appropriate schools and securing the best financial aid and merit scholarships. Road2College offers parents a planning solution with forums, tools, services and data. Our subscription services give families actionable information to find colleges that can offer their student merit scholarships and financial aid, access to experts, along with tools to properly compare financial aid offers, net costs, 4-year cash flows and potential loan financing options. Road2College is built around a ‘freemium’ business model, with revenues from subscriptions, sponsors, online seminars and lead generation fees.