UrboLabs provides universal mobile platform that permits organizations and Small/Medium size businesses to interact with users mobile device without the challenge of designing, building or supporting their own custom mobile app. Organizations can send updates to members, targeted groups and other businesses, just like they would using their own custom app. Our vision is to offer the power of the platform to a wide variety of clients who do not want to develop an app, and provide users the flexibility of interacting with multiple businesses without needing to add custom app for each business or organization they wish to keep current with.